Purecorea prepares for the NSF certification

NSF certification, awarded by the National Sanitation Foundation

Purecorea co., ltd. is proud to announce a significant strategic initiative aimed at elevating our position in the global water purifier and filter industry. As part of our ongoing commitment to delivering safe, reliable, and high-quality water filtration solutions, we have officially begun the process of obtaining certification from the National Sanitation Foundation (NSF), a globally recognized standard for public health and safety.

Since expanding our focus to international markets in 2024, we have engaged with a wide range of global distributors, retailers, and end-users. Throughout this journey, we’ve received encouraging interest in our products—particularly in regions where water quality is a growing concern. However, we also encountered a recurring challenge: while many potential partners initially expressed strong interest in our systems, that interest often diminished upon learning that our products were not yet certified by NSF, despite the fact that all our filter materials are individually NSF-approved.

Recognizing the importance of building trust through independent validation, we made it a priority to pursue full NSF certification—not only to enhance our credibility in new markets but also to align with international standards that ensure consumer safety and product performance. With valuable guidance and support from the Korea Water Technology Certification Center (KWTC), we have been able to accelerate our preparations and are now actively working through the necessary steps for certification.

This certification process represents more than just a regulatory milestone; it underscores our commitment to continuous improvement, technological excellence, and the delivery of water purification systems that meet or exceed global standards. Once completed, the NSF certification will serve as a testament to our unwavering dedication to quality, giving both existing and prospective customers even greater confidence in our products.

We look forward to updating our partners and clients as we make progress on this important journey. Together, we are setting a new standard for clean, safe water—both at home and around the world.